If you’re wondering “where is link in bio on Instagram,” it simply refers to the clickable website link shown on a user’s profile page.

To find it, open Instagram and visit any profile. Look just under the bio section—if the account has added a website, the link will appear there as a clickable URL. Tap it to open an external page such as a website, online store, blog, or video.

Creators use this because Instagram doesn’t allow clickable links in post captions, so they direct users to their profile with phrases like “link in bio.” This makes the profile link the main place for sharing external content.

The bio link is commonly used to promote websites, products, or content. Some creators also use tools like Biovelt ( https://biovelt.com/ ) to organize multiple links into one simple page for easier access.

In short, it’s just the website link shown under an Instagram profile’s bio section.