However, businesses should be aware of the dangers of entering
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However, businesses should be aware of the dangers of entering into a new business like sports. This was once referred to by Andre Iguodala, a former Golden State Warrior who is now a well-known tech entrepreneurs as well as a former Golden State Warrior. In the case of the NBA it was a risk worth taking. "It's inherent in the NBA's image as well as the brand of 2K to be innovative" Donohue explains, adding that the NBA owners "realise that the future is bright and will continue to expand. And so I think it could have been a bigger risk not taking it on and then taking the initiative."
Concerns that esports could been a fringe idea engaging gamers who are hardcore, but with limited commercial appeal beyond which, has been proven to be not to be true. Forbes stated last year that the esports industry worldwide was forecast to be in excess of $1.1 billion by the year 2019.
"Even in the past 3 years, all three seasons, the conversations I have differ significantly from the way they were before the league began because it's just more it's become more normal, and it's not really a new thing;" Donohue emphasizes. As Warriors Assistant Manager Kirk Lacob recently told me esports is "absolutely starting to mature".
Donohue points out the benefits of having a league that operates from the NBA office, in terms of bringing partners into. "The benefit of being the NBA 2K brand is that we have great relationships with many of these partners and therefore we are able to offer assistance to them and help them help them navigate eSports and assist them in understanding how to make use of eSports as a great way to boost their brand."
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